STORY BEHIND THE NAME

A Red Bike Moment is a pivotal experience in life that arises from overcoming adversity or facing a significant challenge. Take Muhammad Ali, for example, who at twelve—then known as Cassius Clay—had his brand-new red Schwinn bicycle stolen. Upset and determined to seek justice, he reported the theft to a local policeman, Sergeant Joe Martin, who also happened to train boxers. Instead of retaliation, Sergeant Martin encouraged Clay to learn how to box, which ultimately shaped his future. That stolen bike marked a turning point, becoming Ali’s Red Bike Moment—the moment that set him on the path to greatness.